Industry Write-Ups

Industry Write-Ups

Friday Feb. 14, 2020
PEPSI PROPOSAL. Well all you hopeless romantics out there who have dreamed for a chance to have a Pepsi engagement ring, it turns out you’re in luck! Pepsi is asking fans to tweet their proposal ideas to #PepsiProposal for a chance to win the unique ring. The ring is 1/53 carat, lab-grown alternative diamond on a platinum band and more importantly, it is made with Crystal Pepsi. I mean this is really taking the ole “if you like it, put a ring on it” mantra to a whole other level! I guess in this case, “if you like Pepsi, put it in a ring.” You’re welcome Beyonce for your new hit single. Although I must say, Coke is > Pepsi and to all the servers out there, no, Pepsi is not okay!

COVER UP YOUR HEART ON YOUR SLEEVE. We’ve all made a bad decision or two, but for those who have tattoos of their ex’s name… we’re thinking of you. That’s definitely not the type of “forever” you want inked on you, but luckily DoorDash has a solution for those who are inked up with regret. For Valentine’s Day, DoorDash partnered with Mister Cartoon to cover up a tattoo of your ex with a tattoo of food. You don’t need a tat saying “I Love Tony” when you could have a tat saying “I Love Tacos.” Three lucky people were flown out to California to rid themselves of their ex’s name, and the tattoos involved pizza and sushi, breakfast foods and a bowl of Hungarian soup. Love may be fleeting, but food is forever?


YOU HAD ONE JOB. According to Target, Minnesota’s new mascot is a Badger. Yep, you heard it here first! The Minneapolis-based retail giant (yikes this doesn’t help) was caught carrying a maroon onesie with the words “Minnesota Badgers,” the nickname of Big Ten rival Wisconsin. Maybe they were trying to unite fan bases?! Those sly dogs. Anywho,Target quickly apologized in a statement, “Color us red, as a Minnesota-based company, we know we are home to the Gophers.” Surprisingly, two of the onesies were bought and KEPT. Someone better track them down and make sure they’re ok because I’m a little worried there’s a couple of loose screws.

ALL ABOUT THAT HUSTLE. I don’t know what they’re teaching kids in grade school these days, but they must have some new entrepreneurial courses in the 2nd or 3rd grade because this pack of Girl Scouts is making moves (insert clapping emoji). One troop took advantage of the cannabis legalization in Chicago and posted up outside a dispensary selling cookies. I mean talk about knowing your customers! The troop sold 230 boxes over a 4 hour time period and honestly that’s impressive, major props to the future business women of America.


BEST DRESSED COOKIE. Milano Cookies is doing us all a favor by recapping what celebrities wore to the Oscars. I mean lets be real, all we really care about is the fashion anyway, duh. The brand partnered with dessert artist Sam Cade of Cades Cakes to recreate the night’s hottest looks on their famous cookies. From Dior to Ralph Lauren to Eli Saab, these cookies were supporting some of the most expensive lewkss from some of the most iconic celebrities. It’s a sad day when a cookie has more style than you… Sam Cade and Milano deserve a Oscar for this riveting performance, I mean look how accentuated the curves on these cookies look.

Friday Feb. 21, 2020
B-DUBS & THUGS. The rap group Bone Thugs-N-Harmony is calling itself Boneless Thugs-N-Harmony in a campaign from Buffalo Wild Wings that is all about hyping up the boneless wing (excellent marketing strategy here, we applaud). Buffalo Wild Wings got the members of the rap group to star in a “Behind the Music”-style video, where they argue about changing their name. The group has changed their name on their social media channels and there are plans to give away Boneless Thugs-N-Harmony merchandise on a BonelessThugs.com site, so I’d say things are pretty serious! BWW recently got called out by the whole city of Houston for a sub tweet towards the Astros cheating scandal, so it looks like they’re attempting to turn things around with this effort.

GIRL POWER. M.M. LaFleur, which designs professional women’s attire, just announced they will be lending free clothing to women running for office. Following the 2016 election, customers told the female-led company they wanted M.M. LaFleur to support women running for office. The company has clothed candidates in the past, but now they’re taking it a step further. Women running for office just need to contact readytorun@mmlafleur with a few details, including which race they are campaigning in, to get started. After reaching out, candidates will be able to work with a stylist to select up to five items from an assortment of the company’s bestselling items and they’ll get to keep the items for the remainder of their campaign. Once a candidate’s campaign is over, M.M. LaFleur will donate the clothing to a NYC-based clothing charity, called Bottomless Closet, that helps empower women in need when entering the workforce. Everyone better prepare, there’s about to be a whole lot of female powerhouses walking the streets.

WALMART TAKIN’ SHOTS. Well, one of the
biggest retailers is now on social media trash talking others. (should we be scared?) Walmart has begun taking some jabs at companies on Twitter. In a post last month, the company tweeted, “Hey, @LEGO_Group, those grocery bags look a little heavy. Maybe lose some snacks?” Walmart’s director of brand social Jodi Durkin says “the bantering is part of their strategy” and the company’s app has already seen a 50% increase in downloads. Hey Walmart, have you ever heard the saying kill em with kindness?

ADULT GRAPE JUICE. This might be the best.day.ever. Wine could be getting CHEAPER. There is a surplus of grapes in California and apparently there is less demand for wine. (are people ok?) According to the Wall Street Journal, less people are drinking wine than they have been over the past 25 years. (seriously what is happening?) Wine consumption dropped 0.9% in 2019, as millennial drinkers are more likely to reach for alcoholic drinks like hard seltzers or cocktails. CNN predicts this price decrease to last for FIVE YEARS (honestly, what did we do to deserve this?!) So in that case, next time you’re at the store, I recommend going all out and buying 2 or 3 or maybe 10 bottles of your favorite wine when it’s on sale.

PODCASTING STAPLES? Calling all podcasters, AKA any twenty-something who thinks they have relevant information to share with maybe 10 listeners. Staples, yes the office supply store, is partnering with iHeartRadio to build podcast studios in six stores in the Boston area. Who knew Boston was the go-to spot for aspiring podcasters? Interested in filming your next true crime podcast at an office supply store? A one hour-session will run you $60, which isn’t that bad TBH if you’re getting that ad $$$ from HelloFresh or FabFitFun. That’s one way to get people into your store, Staples…

Friday Feb. 28, 2020
HARD G. The iconic peanut butter, Jif, and Giphy, the corporate memelord, are setting the record straight on the pronunciation of the word GIF. (Finally, the answers to the pertinent questions in life.) The brands have partnered by putting the word GIF on a jar of Jif peanut butter to help us settle this HEATED debate. The packaging says that GIF is supposed to be pronounced with the hard G and “If you’ve ever called a GIF a Jif, we forgive you.” (I can sleep at night knowing where we all stand on this issue.) The brands are taking it a step further to ensure everyone knows GIF is not pronounced like the famous peanut butter by putting these jars on sale. (We love corporate America!) Starting March 1, the jars will go on sale on Amazon, but there’s only a limited amount, so all pronunciation know-it-alls better hop on this quick!

EXTRA 24 HOURS = 24 CANS OF BEER. To celebrate Leap Day and a whole extra 24 hours (use them wisely), Miller Lite is offering a free 24-pack of beer. On Feb. 29, Miller Lite will post a QR code to its Instagram and Twitter accounts and all you have to do is scan the code (this seems toooo easy, but I’ll bite). The code will take you to a site where you can submit a receipt for a 24-pack of Miller Lite purchased on Leap Day and then the case will be refunded to your PayPal account. (Wait, do people still use this?) That’s it. America you’ve done it again! Now all you’ll have to do is figure out what you’re going to do on your free day WITH your free beer!


WILL YOU ACCEPT THIS ROSEì? The most DRAMATIC canned rosé to ever hit shelves. Chris Harrison, our beloved Bachelor matchmaker, has launched his own rosé drink. (What can’t this man do?) The reality star and Seagram’s Escapes partnered to create a new Tropical Rosé-flavored canned drink that has a combination of passion fruit and dragon fruit. Complete with tropical packaging and Chris’ smiling face, this drink is giving us all the Bachelor in Paradise vibes. The drink, which is just 100 calories per can because #health, will be available just in time for the Bachelor Finale (truly, the devil works hard, but Chris Harrison works harder).

IT’S A CARDI PARTY. Ah yes, nothing says buy this pair of shoes quite like Cardi B twerking outside your doorstep, right? In Reebok’s latest ad for its Zig Kinetica shoe, that’s exactly what we get. Add in some models strutting down a sidewalk wearing Cardi B masks and that’s about as far as the ad goes. (I wonder how much they paid for these amateur models, Tyra Banks would not approve of the posture here ladies!) The ad gives us a glimpse of the new shoe for about a solid 5-7 seconds before Cardi B tosses it over her shoulder. She then pulls down her Cardi B mask (some sort of inception vibes here) to reveal it’s Cardi B herself and starts twerking and dancing on camera. (Talk about a turn of events!) So uhhh who was the creative director here??? Because maybe don’t quit your day job…

DUNDER MIFFLIN ELEMENTARY. A new children’s book featuring kid versions of the beloved characters from “The Office” was announced earlier this week in honor of the show’s 15th anniversary. The story will follow an elementary-aged Michael as he works to become the “World’s Best Line Leader” (wow what a saga). Obviously other members of Dunder Mifflin, Dwight, Jim, Pam, Stanley, Phyllis, Meredith, Ryan and Toby, will make up the rest of the class (I can’t wait to see Jim and Pam become elementary school sweethearts). The book might be meant for children ages four to eight (details), but it has plenty of nods from the show that’ll make it enjoyable for all adults! Maybe just don’t read it out in public.

Friday April 17, 2020

JIM HALPERT FOR PROM KING? While the coronavirus pandemic has canceled many events, including proms nationwide, John Krasinski has come up with a solution. “The Office” star and host of “Some Good News” YouTube show is hosting a virtual prom this Friday, April 17. Krasinski announced he is DJing the prom in an Instagram post, writing, “I’m DJing your prom with some friends this Friday night 8EST/5PST!” Know someone interested in attending the virtual prom? Teens can log into the YouTube live stream. Don’t forget to bring a boutonniere for John!


SWEETEST BOSS EVER. “We have money on the walls and time on our hands,” a Georgia bar owner decided to give back to her employees by taking down all the dollar bills the bar’s walls have collected over the years and donated it to her staff (talk about boss of the year!). The Sand Bar, a beach spot in Tybee Island, is famous for its money decor as people have been stapling dollar bills with notes on them on the walls for 15 years. After nearly four days, the owner Jennifer Knox and five volunteers pulled down $3,714 in bills. Community members were so touched by the story, some of them even venomed Jennifer, making the total $4,104. Jennifer was able to give her 6 staff members $600 each. While taking down all these notes and memories was somewhat washing away history, Jennifer said she couldn’t just sit by and do nothing. And besides this allowed her to paint the walls and give The Sand Bar a fresh new look. Seems like quite the win win.

GOOD OLE FAMILY FUN. Let’s face it, we’re all spending quite a lot of family time right now and while some people are embracing it! A family in North Carolina has gone viral for their nontraditional, extravagant game nights in their “Quarantine Olympics” (only the strong will survive). The family has taken onblindfolded toilet paper dodgeball, a straw challenge (a competition to see how long they can drink water from a cup that’s being steadily filled before it overflows only using a straw), an Easter Egg battle (where they slam eggs against each other’s eggs seeing who’s decorated egg can last the longest) and many other unconventional contests (10/10 on the creativity). The family has posted all their competitions on TikTok so other families can play along (rally up the fam because game nights are about to be epic). Another family has spiced up their home life by having themed dinners. 14-year-old Derek treats his family to a themed dinnertwo or three times a week with his kitchen skills and comedy. He even takes on popular food chains and went all out impersonating a Hooters waitress. We applaud these families for making the best of self-isolation and we will 100000% be stealing some of these ideas.


A CRY FOR BEER. A cute lady being delivered cases on cases of beer? Now this is the quarantine content we want to see. 93-year-old Olive Veronesi of Seminole, PA, was running low on beer, so she obviously had to let her neighbors know (since she’s staying home and being safe). Olive alerted her neighbors to about her predicament by holding up a white board that read “I Need More Beer!!” while displaying her favorite flavor- Coors Light. Molson Coors did not disappoint sweet little Olive and showed up to her home with 150 cans of beer. Apparently Olive doesn’t play around when it comes to beer. “I was on my last 12 cans, I have a beer every night, you know what, beer has vitamins in it, it’s good for you, as long as you don’t overdo it,” she said. We can all rest assured knowing Olive is safe and sound with plenty of beer for the rest of this quarantine.

#MASKIE. Ah yes, the fashion trend of the spring! It’s chic, mysterious and totally original, so why not take some selfies, excuse me, “maskies”? The viral trend of taking a selfie while wearing a mask (aka a maskie) has taken over. People are trying to make the best of this situation and posting their masked selfies online. It’s the new popular hashtag (#Maskie) and people are all about it. The CDC told Americans to wear masks out in public and since then, masks are everywhere you look! There’s even kind people online teaching us how to DIY one with home products (we thank you). And lets not forget about some of the trendy, fun patterns some people are using. People are practicing public safety while sporting cute patterns, why not share it with the world!


THE HAPPIEST PLACE ON EARTH. A little girl is living out our childhood fantasies and got her own Disney parade (we’re not jealous or anything). Nine- year-old Khloe Sudol was granted her wish to go to Disney World with her family by the Make-a-Wish Foundation, but all that had changed due to coronavirus. Khloe’s trip to Disney was rescheduled, but that didn’t stop her mother’s friend, Shawna, from putting on a special parade for Khloe. Shawna transformed the yard and street into a Disney wonderland and had a 75 car parade with all of Khloe’s favorite Disney characters (I expect there were plenty of princesses, duh). The parade ended with tons of gifts for Khloe, making it by far THE BEST DAY EVER.